was asked to creat a brand logo for a new jewelry online store called “Mikaela Love”. The logo should contain a heart and should be fuchsia color. Since I love minimal design, my goal was to make it as simple as possible and use only type. So I thought I could work on the shape of the “M” from “Mikaela” to remember a shape of a heart, but to remember as well the shape of a diamond (jewels). This is the result. A simple, but “all in one” logo.